Reflex Office Paper
Paperlinx's giant Maryvale mill located in Victoria's Central Highlands is the largest pulp and paper making complex in Australia, consuming 475,000 cubic metres of eucalyptus forest per annum (RFA, 1998).
In July 2006, the Maryvale Mill received Forest Stewardship Council (FSC) Chain of Custody Certification for A4 Reflex products manufactured on its Number 3 and Number 5 Paper Machines. Paperlinx has been proudly promoting its environmental credentials ever since (as well as before).
Paperlinx is Australia's only office paper producer. Its flagship product REFLEX copypaper is 100 per cent virgin native forest. Woodchips to make the paper are sourced from areas including rainforest, old growth forest, endangered species habitat and Melbourne's largest water source, the Thompson Dam catchment area. Woodchips are also sourced from the Strzelecki Rainforest Reserve, an area that was promised protection by the state government due to its high conservation value.
These areas can be visited and viewed first hand, or determined by satelite image maps which show different forest types (such as rainforest as compared to woodlands) and where logging is occuring.
The fact that Paperlinx gained FSC accreditation has raised concerns amoung environment groups who have been campaigning for the protection of these areas for over a decade.
Reflex Recycled Paper
Paperlinx has recently released a brand of paper wrapped in green packaging labelled Recycled. Fifty percent of REFLEX Recycled paper is made from pre-consumer waste (printers' offcuts), but no genuine post-consumer (eg kerbside collected) recycled papers. The other fifty percent is from the same virgin native forest as stated above.
According to The Wilderness Society Paperlinx has the resources and technology to make use of alternative sources such as plantations and recycled paper, but doesn't do so as it receives state-owned native forest logs for a significantly lower cost than plantation logs.
Due to the lack of accurate information reaching the public, an alliance of Australia's peak environment groups including The Wilderness Society, Environment Victoria, Friends of the Earth and the Australian Conservation Foundation released a flier in 2004 urging people to boycott REFLEX paper and listing alternatives.
THE ALTERNATIVE
There is no 100 per cent recycled office paper manufactured in Australia. Brands made overseas that are available in Australia include Evolve, Canon 100 and Fuji Xerox Recycled Supreme.