This site has been designed to help you identify, avoid and report greenwash with a focus on Australia. Below you will find the latest products we've listed that are using greenwash to falsely market themselves as environmentally beneficial. View the Greenwash Files to find more.

Bottled Water

The bottled water industry positions its product as natural, healthy and in tune with the environment; their products display pictures of pristine mountain tops and beautiful natural springs. And it's working: Australians spend more than half a billion dollars a year on bottled water. In 2008, the sale of bottled water increased by 10 percent.

While profiting from the sale of a commodity that is available for free and is an essential human need is disingenuous in itself, the bottled water industry is now going to great lengths to assert its product as environmentally friendly in the face of growing environmental concern...

Reflex Office Paper

Paperlinx's giant Maryvale mill located in Victoria's Central Highlands is the largest pulp and paper making complex in Australia, consuming 475,000 cubic metres of eucalyptus forest per annum (RFA, 1998).

In July 2006, the Maryvale Mill received Forest Stewardship Council (FSC) Chain of Custody Certification for A4 Reflex products manufactured on its Number 3 and Number 5 Paper Machines. Paperlinx has been proudly promoting its environmental credentials ever since (as well as before)...